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Ultimate Destiny University ™
The mission of Ultimate Destiny is to help “Expand the Circle of Success” for all and to foster personal, organizational, community and planetary empowerment, enlightenment, consciousness and sustainability.
Ultimate Destiny University (UDU) is an Internet-based educational company that produces, publishes, markets and distributes materials designed to empower people, deepen spirituality, and awaken them to conscious, sustainable living. In actuality, UDU is a collection of intellectual properties consisting of domain names, websites, blogs, e-books, print books, e-courses, e-zines, membership programs, webinars, teleseminars, audio CDs, and video DVDs all created to awaken people to their potential. It is also a set of strategic alliances and collaborations with retreat centers, coaches, consultants, non-profit organizations, and community development/resource centers ranging from small non-profits to organizations as big and diverse as United Way, Rotary Clubs, Community Action Agencies, etc.
“Inherently, each one of us has the substance within to achieve whatever our goals and dreams define. What is missing from each of us is the training, education, knowledge and insight to utilize what we already have.” – Mark Twain
The world has changed greatly since Mark Twain’s time, but individuals still dream and are searching for the training, education, knowledge and insight they need in record numbers. The personal and professional development field has grown to a $210 billion industry and “wellness” is an industry poised to become the next trillion dollar industry according to experts.
Ultimate Destiny is an international marketing and distribution company that helps individuals, organizations, and communities accomplish their goals and realize their dreams. The Company has created a business model that capitalizes on the latest approaches to on-line education, communication and marketing; synergistic alliances with other industry providers; as well as collaborations with key government and national nonprofit organizations.
How and where individuals find the knowledge and tools that will help them achieve their dreams depends upon their life orientation and circumstances.
• Some are seeking enlightenment, while others hope for success
• The priority may be a healthier lifestyle or spiritual fulfillment
• Many aspire to achieve their highest human potential, while others would be satisfied to
reduce overwhelming debt
• Parents wonder how to help their children grow strong in their bodies, minds, and spirits
• Organizations wonder how to empower, motivate, reward and manage employees
• Communities seek resources and approaches that help create and sustain economic opportunities
for all of its citizens and enable diverse populations to live and work in harmony.
As times change, the way people make their living also changes. The days of big, hierarchical industries with thousands of employees is passing. The nature of work and money has shifted. The development of Web 2.0 has flattened organizations. Millions of dollars in start-up capital and large tracts of real estate – along with tragic disruption of ecosystems – are no longer necessary.
People are waking up to climate change, the need for renewable energies, local & regional self-sufficiency, and a sustainable life. We are moving away from extracting millions of tons of resources and processing them in order to produce throw-away merchandise. Simplicity is what many seek. What is valued now is information; it can be shared, used to educate yourself, create a needed item, entertain, make decisions, or shift the focus of your consciousness.
Today, with a computer, a telephone, and a modem, it is now possible for people to launch and manage an empire from their living room and make a fortune. Internet-based collaborations and strategic alliances are the way of the future for all businesses. Entrepreneurs such as Armand Morin, David Riklan, Matt Bacak, and Mark Victor Hansen are doing similar things and make similar money. By collaborating with each other on a variety of projects they are able to generate even more income offering teleseminars, webinars, and live events. These entrepreneurs and Ultimate Destiny are on the front edge of a wave of change that will change everything we once believed about how business is done and daily life is organized.
We refer to the structure of UDU as a strategic marketecture because the company is based on strategic alliances in place and specific marketing outlets in operation. We currently have about 400 web and blog sites set up and are creating new ones daily. We have completed a number of e-books and print books, are in the process of recording the audio CDs and the DVDs.
We have the means to market not just our own books, music, CDs, and DVDs, but the work of thousands of other writers, artists, musicians, teachers, and creatives who create or teach easily but have no coherent marketing plan. This will give us a greatly increased array of products, and allow us to collaborate with them in ways that benefit all. We have set up strategic alliances with Peter Reding’s Coach for Life organization, a strategic partner who will handle the coaching services we offer and share revenues with Ultimate Destiny.
We are planning to produce live events in Sedona, AZ and San Diego, CA that include bringing in big name trainers for an evening talk, getting rights to videotape them, and bringing them to a retreat center setting the next day for a small private workshop/intensive.
We have set up the Ultimate Destiny Hall of Fame Award that recognizes individuals who are living their ultimate destiny and encouraging others to do so. They receive a plaque and the Ultimate Destiny Success System, which consists of the 14 books, the audio CDs, a DVD, and links to our websites that will promote their activities as well as ours.
We have created Empowerment Training and Mentoring Systems that will be marketed through thousands of Community Economic Development Centers. We have a speaker’s bureau that can connect good speakers with those looking for one, and many of these speakers are interested in being recorded for audio and video, which will add to our library of CDs and DVDs.
We have created an Expanding the Circle of Success strategy that allows us to partner with non-profit organizations. They market our Ultimate Destiny Success System and in return receive a percentage of our profits as a contribution. We get tax credit for the contribution, and make money through the sale of related goods and services.
Our goal is to help create a network of community empowerment resource centers around the globe that will support people in their efforts to shift their lives and adapt to the coming changes. These centers will license the Ultimate Destiny materials and courses, and use them to help people in their communities whether they are just starting a community, are working with an online “community of consciousness,” or have been in community for years and want to go a step further, e.g. to create complementary currencies or a local food system.
Ultimate Destiny first grew out of the vision of Charles Betterton, a Community Economic Development specialist and former Federal disaster relief director. The Board of Directors includes Charles Betterton in Sedona, AZ, and Merl Kellogg, Les Turner, and Audrey Turner, all in California.
The lead authors of the Ultimate Destiny Success System include Betterton, Penny Kelly in Michigan, Howard Pepper in California, and Kimberly Jace in Florida. For further information contact Charles Betterton, (760) 212-9931 or ceo@ultimatedestinyenterprises.com.
Overview of Ultimate Destiny Business Plan and Strategic Marketecture Components Ultimate Destiny and its strategic alliance partners publish, produce and distribute programs, products and services that help members, customers and clients (including individuals, companies, non-profit organizations and communities): Realize their potential; Fulfill their purpose; Enjoy loving relationships; Achieve ultimate success in business/career; Attain financial freedom; Enjoy optimal health and well-being; Harness their creative power; Make a difference and leave a legacy; Attain spiritual enlightenment; Raise consciousness levels; Foster sustainability; Enjoy Peace and Balance; and Manifest their ultimate destiny.
The following table presents eight major components of the business model with individual tasks listed in each area. All activities are designed to reinforce each other, drive traffic to the highest priced products and services in the center of the table and perpetuate the business cycle that repeats over and over from Step 1 to Step 8.
1. Research
Identify Niche Markets
Identify Resource Providers
Select Joint Venture Partners
Identify Keyword Phrases
Identify Potential Bonuses
Locate Best Training Resources
Obtain Fulfillment Capability
Identify Memberships to Join
2. Capacity Building
Attract and Develop Team
Acquire Hardware and Software
Complete Training Programs
Build Opt In Lists
Web Sites and Domain Names
Acquire Rights to Content
Join Mentoring Programs
Set Up Virtual Office Capability
3. Product Development
Create Original Content (Books,
E-books, Audio Video, Courses)
Repurpose Original and Public
Domain IP Content for
Internal and External Use
Create Marketing Funnel
with Full Range of Prices
Develop Multimedia Content,
Seminars and Webinars and
Live Multi-Day Events
4. Strategic Marketecture
Develop & Leverage Multiple Distribution Channels
Provide Hundreds of Free and Low Cost Introductory Products
Offer Quizzes and Assessments
Build Online Communities
Meet Online, Take Offline ASAP
Combine “Brick and Mortar”
and “Click and Learn”
Internet Radio and Video
5. Attract Customers
Free Publicity
News Releases
Articles and Ads
Newsletters & Ezines
Free Products
Testimonials and Referrals
Joint Ventures
Free Coaching
Valuable Free Bonuses
6. Community and Relationship Building
Provide Customized Programs and
Products Tailored to Niche
Provide Membership Services
Develop Fundraising
Alliances with Non-Profits
Produce Special Editions for
Hall of Fame Award Winners
7. Customer Services and Retention
Utilize Bio Data Questions
Personalized Services
Personal Interaction
Ongoing Special Offers
Referral Incentives
Affiliate Positions
8. Replication and Expansion
Affiliate Programs
Training-of-Trainers
Translation In Other Languages
Private Labeling & Co-branding
Licensing and Franchising
Expanding the Circle of Success
Continuous Adaptations
CENTRAL CORE REVENUE STREAMS
Cross Selling and Upselling
Promoting Big Ticket
Programs and Products
ETMS (Empowerment
Training Mentoring Systems)
Empowerment
Resource Centers
Retreat Center Programs
After two years of preparation, the company has completed almost all of the necessary functions listed
above and is now ready to launch its membership programs and “flagship” 1,000+ page product that
consists of 14 stand-alone, keyword targeted e-books, supported by free coaching, bi-monthly newsletters
and webinars.
Copyright 2008 by Ultimate Destiny. All rights reserved. www.UltimateDestinyUniversity.com
